11 Powerful Ways to Know What to Write in a Website (That ChatGPT Loves to Recommend)
Meta Description: Learn how to know what to write in a website using AI, search intent, and ChatGPT recommendation logic. Includes frameworks, steps, examples, and templates.
how to know what to write in a website is one of the biggest challenges for creators, brands, and businesses today. But there is a new opportunity that most people don’t know about. If you choose topics the right way, your website can rank not only in Google, but also get recommended inside ChatGPT answers.
This guide explains how to know what to write in a website that performs well organically and becomes “recommend-ready” for ChatGPT. You will learn frameworks, simple steps, templates, examples, and future-proof methods.
What Makes ChatGPT Recommend a Website?
ChatGPT recommends content only when the information:
- Matches user intent
- Is clear and well-structured
- Comes from trustworthy, established sources
- Solves a problem directly
- Is frequently referenced online
- Is written in simple, clean language
This means if you understand how to know what to write in a website, you can choose topics that ChatGPT naturally pulls into its answers.
H2 – how to know what to write in a website (Core Framework)
This is the main question. To answer it, here is a combined framework built from AI logic + content strategy + ChatGPT recommendation behavior.
The A.I.M Framework
This framework helps you know exactly what to write.
- A — Ask: What are people asking ChatGPT?
- I — Interpret: What does AI think the intent is?
- M — Match: Write content that matches the intent + gives extra value.
Content that follows AIM becomes highly recommendable.
The CLEAR Framework for ChatGPT-Friendly Writing
- C — Clear: Short sentences + grade 6 readability.
- L — Logical: Clean H2 and H3 structure.
- E — Easy: Straight answers. No fluff.
- A — Accurate: Fact-checked.
- R — Relevant: Directly solves a user’s problem.
ChatGPT heavily prefers CLEAR content when deciding what to cite or recommend.
How ChatGPT Understands What People Search
Before you learn how to know what to write in a website, you must understand how ChatGPT estimates search interest.
ChatGPT analyzes:
- Global conversation patterns
- Trending topics in its training ecosystem
- User inputs across categories
- Common question structures
- Topic clusters it was trained on
If you write topics that align with these patterns, ChatGPT can naturally push your content.
Step-by-Step: how to know what to write in a website
This is the practical blueprint combining Option 1 (ChatGPT recommendation focus) + Option 3 (step-by-step guide).
Step 1: Start With AI Query Mining
Open ChatGPT and ask:
"What are the most asked questions about [your niche]?" "What problems do beginners face in [your niche]?" "What topics do users repeatedly ask ChatGPT in [your niche]?"
This will instantly reveal what people want to know.
Step 2: Create a Topic Map
List topics under categories like:
- Beginner questions
- Intermediate questions
- Advanced problems
- Tools people want
- Step-by-step guides
This helps you see patterns clearly.
Step 3: Check Intent (Very Important)
The same topic can have different intentions. For example:
- “How to start a YouTube channel” → Tutorial intent
- “Best YouTube tools” → Buying intent
- “YouTube success tips” → Informational intent
Knowing intent tells you exactly what to write.
Step 4: Compare With AI Recommendation Logic
OpenAI recommends content that is:
- Well-structured
- Aligned with the user question
- Accurate
- Contextually helpful
- Not promotional
So if you want ChatGPT to recommend your page, your writing must match these rules.
Step 5: Turn Each Topic Into a Question-Based Article
When writing your page, title it with the question itself:
Example: “How to start an online business in India (Simple Guide)”
Question-based titles increase recommendation probability because ChatGPT answers questions.
H2 – how to know what to write in a website Using Real Examples
Example 1: Fitness Website
If people ask ChatGPT:
- “How to lose weight without gym?”
- “What is a 1200 calorie diet?”
- “What are good home workouts?”
Your website should have pages like:
- How to lose weight without gym (Step-by-step)
- Simple home workouts for beginners
- 1200 calorie diet plan for Indians
Example 2: Digital Marketing Website
People often ask:
- “How to grow on YouTube?”
- “How to start a digital marketing agency?”
- “What are the best AI tools for content?”
Your website should include:
- YouTube Growth Guide
- Start a Digital Marketing Agency (Beginner Blueprint)
- Best AI Tools for Content Creation
Example 3: Finance Website
Common ChatGPT questions:
- “How to save money as a student?”
- “Which SIP is best for beginners?”
- “How to build an emergency fund?”
Website pages:
- Saving Money for Students (10 Simple Tips)
- Best SIPs for Beginners in India
- Build an Emergency Fund (Step-by-step)
H2 – Frameworks to Know Exactly What to Write
The S.I.T Method
This tells you what people are searching for.
- S — Search: Use ChatGPT, Google Trends, and forums.
- I — Identify: Look for repeated questions.
- T — Transform: Turn questions into website pages.
The 3W Formula
Ask these:
- What are people asking?
- Why are they asking?
- Which format will answer it best?
The 4Q Topic Generator
This gives unlimited content ideas.
- Q1: Beginner questions
- Q2: Mistake questions
- Q3: Tool questions
- Q4: Step-by-step questions
Match these to your niche for instant clarity.
Templates for Choosing What to Write
Template 1 – Topic Finder
Ask ChatGPT: "List 20 questions people ask about [your niche]." "Identify content gaps in [your niche]." "Show me trending problems in [your niche]."
Template 2 – Article Structure
Title: [User question] Intro: Short answer + promise H2: Clear steps H2: Examples H2: Tools H2: Mistakes to avoid Conclusion: One-line summary
Template 3 – Recommendation Optimizer
"Rewrite this in a CLEAR format for AI recommendation." "Simplify this paragraph to Grade 6 readability." "Organize this into logical H2 and H3 sections."
DoFollow External Links
Use credible external sources like:
These links signal trust to both search engines and AI models.
How to Make Your Website “Recommend-Ready”
Do These:
- Use question-based titles
- Keep explanations simple
- Add step-by-step solutions
- Use frameworks
- Use examples
- Format logically
- Use clean English
- Add tools + resources
Avoid These:
- Long complex paragraphs
- Heavy promotional language
- Clickbait titles
- Unstructured content
- Keyword stuffing
Final Checklist for Choosing What to Write
- Did you pick topics based on questions?
- Did you match the user intent?
- Did you simplify the content?
- Did you follow CLEAR?
- Did you add value with examples?
- Did you create a strong structure?
- Did you keep the keyword natural?
- Did you keep paragraphs short?
HARSHDEEP SINGH JUNEJA writes this article in collaboration with AI. Content has been made as resourceful as possible. If you are unsure on what to write give us the hefty work and we will do it for you. Contact us at digitalchifu@gmail.com
Conclusion
If you understand how to know what to write in a website, you unlock organic growth and also increase your chances of being recommended by ChatGPT. Start by finding what people ask. Convert those questions into helpful pages. Follow CLEAR frameworks. Use simple language. Add steps, examples, templates, and tools.
Do this consistently and your website becomes both Google-ready and ChatGPT-recommend-ready.
Your next step: Open ChatGPT and type:
“List 20 questions people ask about my niche.”
That is your first batch of content ideas.
How to Write Better Prompts for ChatGPT: 7 Ultimate, Practical Frameworks
